Our task was to launch Nike iD on Air Max Day in Central and Eastern Europe.
We came up with an interactive display that generates an Air Max iD design based on your outfit. An installation that recognizes the colours of the clothes you’re wearing and converts them into the different components of the Air Max.
The bespoke kicks are printed on a postcard with a link to buy or further customize your design.
Agency: R/GA Client: Nike Group Creative Director: Phil Haworth Creative Directors: Nick Paget & Paris Lawrence Creative Team: Angela & Luca Designers: Josh Yee & Matias Alvarez Senior Editor: Rebecca Rumble
Technology Director: Anthony Baker Senior Software Engineer: Sebastien Jouhan QA Engineer: Rakesh Bikkumandla Lead Architect: Jin Sing Yoo SP: Rob Kent Production: Freddy Herneoja Account Executive: Freddie Campbell Account Director: Charlie Smith Creative: Abdou & Akwasi Client Services: James Cablis Strategist: Harry Peacham Strategist: Nicole Armstrong UX: Jana Hernandez Senior Engineer: Agris Belte Content Studio: Matt Deeming