To launch Nike iD on Air Max Day in Central and Eastern Europe we came up with an interactive display that generates an Air Max iD design based on your outfit. The installation recognizes the colours of the clothes you’re wearing and converts them into the different components of the Air Max.

Agency: R/GA

ECD: Phil Haworth, Nick Paget, Paris Lawrence

Designers: Josh Yee & Matias Alvarez

Senior Editor: Rebecca Rumble