Directed by Kim Gehrig

New research has shown that women+ lose in average 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period.

We created a hard-hitting campaign to reveal the real and surreal truths of periods at night. Periodsomnia shines a light on the experiences that millions go through at night.

Agency: AMV BBDO

CCO: Nadja Lossgott and Nicholas Hulley

Producer: Edwina Dennison

Planners: Suzanne Barker, Margaux Revol and Bea Farmelo

Account Team: Sarah Hore-Lacy, Helen Limbrey and Katie Gorrod

Production Company: Somesuch

Production Co. Producer: Lee Groombridge

Production Co. Exec Producer: Chris Watling, Seth Wilson

DOP: Chayse Irvin

Editor: Thomas Grove Carter

Post-production Company: Time Based Arts

VFX Supervisors: Stephen Grasso & Mike Battcock

Colourist: Simone Grattarolak

Post Producer: Sian Jenkins

Music: Soundtree Music

Music Supervisor: Peter Raeburn

Additional Music Production: Peter Raeburn and Luke Fabia

Soundtree MD: Jay James

Sound Studio: 750mph

Sound Engineer: Sam Ashwell, Giselle Hall