LOST

Every year thousands of umbrellas are lost and forgotten in the rainy streets of London. Partnering with a range of talented artists of various disciplines, we transformed lost property umbrellas (kindly donated by TFL Lost & Found) into Yōkais - supernatural objects that become alive after serving their owner for 100 years.

A campaign designed to drive visitors to the Young V&A ‘Japan: Myth to Manga' exhibition, inspired by Japanese folklore

Client: Young V&A

Agency: AMV BBDO

Artists: Andrew Kenny & John Booth, Anna Burns, Clara Chu, Nicole Chui, Damselfrau, Jessica Dance, Lilah Fowler, IKUKO Iwamoto, Rio Kobayashi, Hannah Lim, Anzhela Hayrabedyan & Luca Grosso, Kristi Minchin, Murugiah, Annie Frost Nicholson, Yuko Kondo, Dame Zandra Rhodes, Lydia Kasumi Shirreff, Sam Wilde & Naing Lin Oo and Bethan Laura Wood.

Sound Installation: Yuri Suzuki & Very Very Far Away.

Photographer: Emily Stein