New research has shown that women+ lose in average 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period.
We created a hard-hitting campaign to reveal the real and surreal truths of periods at night. Periodsomnia shines a light on the experiences that millions go through.
Agency: AMV BBDO
CCO: Nadja Lossgott and Nicholas Hulley
Production: Somesuch
DOP: Chayse Irvin
Edit: Thomas Grove Carter at Trim
Post: Time Based Arts
Grade: Simone Grattarola
Music: Soundtree Music
Sound: Sam and Giselle at 750mph
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