PERIODSOMNIA

New research has shown that women+ lose in average 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period.

We created a hard-hitting campaign to reveal the real and surreal truths of periods at night. Periodsomnia shines a light on the experiences that millions go through.

Agency: AMV BBDO

CCO: Nadja Lossgott and Nicholas Hulley

Production: Somesuch

DOP: Chayse Irvin

Edit: Thomas Grove Carter at Trim

Post: Time Based Arts

Grade: Simone Grattarola

Music: Soundtree Music

Sound: Sam and Giselle at 750mph